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3C analysis and how to apply 3C model in marketing


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3C analysis in business and 3C model in marketing are very important, planning a marketing strategy is an important but also very difficult task.

Because of so much work, sometimes you dont know where to start. In this article, Chiasenow will share with you how to analyze 3Cs and the 3C Model with its unique strategic triangle is a great tool to help you create the perfect marketing strategy for the outstanding growth of your business.

Lets find out and change your business with Chiasenow now. If you have any questions, please leave a comment at the end of the article and dont forget to share the article to spread the value to the community!

Defining business goals by 3C analysis and 3C model in Marketing

The era of selling good products is over, and now it is necessary to analyze the companys environment and its surroundings before engaging in marketing activities.

Defining business goals by 3C analysis and 3C model in Marketing
Defining business goals by 3C analysis and 3C model in Marketing

The 3C analysis template in marketing strategy is:

  • Analyze customer needs
  • Company strengths and weaknesses
  • Competitors moves to make optimal decisions.

In this article, chiasenow will introduce what 3C analysis is, the purpose of 3C model in marketing of 3C analysis and the actual 3C model analysis method.

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What is 3C analysis? How important is the 3C model in Marketing?

What is 3C analysis 3C analysis is customer analysis, company analysis and competitor analysis
What is 3C analysis 3C analysis is customer analysis, company analysis and competitor analysis

3C analysis is a method of analyzing 3C models (three Cs): used when deciding the business plan and marketing strategy of the business.

  • Customer
  • Company
  • Competitor

When deciding on a marketing strategy, it is necessary to consider all the external environmental objects that cannot be controlled by the company and the internal environment of the company.

A long time ago, Japanese strategist Kenichi Ohmae, a management consultant at McKinsey, proposed 3C analysis in his book The Mind Of The Strategy published in 1982. and is widely known around the world. ( Excerpt from Wikipedia )

In the same book, he explains how strategies are formed and their impact by analyzing from three different points of view of customers, companies and competitors, and describes the relationship between the three This point is the triangle strategy.

Today, apart from 3C analysis, there are different variations such as 4C analysis and 5C analysis.

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Determining the Marketing Purpose of the 3C Model by 3C Analysis

The marketing purpose of 3C analysis is to lead to the discovery of KSF (Key Success Factor) from the analysis of each market/customer, company and competitor.

Marketing objectives can be defined through 3c analysis, PEST analysis and many other marketing processes
Marketing objectives can be defined through 3c analysis, PEST analysis and many other marketing processes

Rooting KSF will give you an idea of ​​where you should go for your business to succeed.

By comparing your company to external factors, you can draw out its strengths and weaknesses, so you can focus on the most effective marketing activities.

Understand that the goal is not just to analyze and close, but to gain insights for your marketing strategy.

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3C analysis method and 3C model in marketing

1. 3C analysis and customer analysis 3C model (Customer)

Since marketing activities in recent years need to be done from the customers perspective, the first target to be analyzed in the 3C model is the customer.

Customers are the key to every business model. So customer analysis is indispensable for the growth of your business
Customers are the key to every business model. So customer analysis is indispensable for the growth of your business

Since we cannot evaluate our company without knowing the market and customers, we first analyze the motivations and purchasing power of our customers such as market size, growth potential, and customer needs. row.

In the actual 3C analysis, we perform the following two analysis of the marketing model:

Macro analysis of 3C model from the customer’s point of view through PEST analysis model

PEST analysis is socio-economic analysis. From there, determine the appropriate marketing model
PEST analysis is socio-economic analysis. From there, determine the appropriate marketing model

Macro analysis is a big one, and PEST analysis is often used as a template. PEST is an acronym for four external environments, each of which refers to the following.

  • Politics: Political Trends, Deregulation, Taxes, Law Amendments, Protests
  • Economy: Consumer and economic trends, exchange rate and interest rate fluctuations, economic growth rate
  • Society: Decreasing fertility rate, aging population, diversification, Trends, change in consumption orientation
  • Technology: Technological innovation, patents, infrastructure, IT, information age

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These external factors are an opportunity for one company and a threat for another. However, due to social factors, it is not possible to do as you please.

Its important to understand how the analyzed macro factors will affect your company and to align your strategy with expected future trends and your needs. age.

Micro-analysis of 3C model on industry characteristics through 5F analysis of five forces

Porter's 5F analysis of 5 competitive forces in business
Porters 5F analysis of 5 competitive forces in business

Microanalysis, also known as microanalysis, analyzes the impact of a particular industry on your business. 5F analysis method 5 forces (five forces) analysis of the following five threat factors are commonly used.

  • The threat of newcomers
  • Alternative threat
  • Buyers bargaining power
  • The bargaining power of the seller
  • Industry competitors

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Analyzing the balance and force relationships among your competitors can help you identify threats around your company and develop strategies to increase profits.

2. 3C analysis and competitor analysis 3C model (Competitor)

3C analysis in competitor analysis is the analysis of the competitive situation such as sales, number of employees, market share, strengths and weaknesses of competing products and services.

Accurate competitor analysis that can determine the direction for your business and company
Accurate competitor analysis that can determine the direction for your business and company

The analysis of 3c and the business model of competitors is based on two axes of “results” and “factors”.

  1. Results are obvious business results such as a competitors sales and profit margins, market share, and number of customers. Also, pay attention to sales per employee and unit price per customer, showing how competitors assets are being used.
  2. Factor analyzes the background and effectiveness of the results. From various aspects such as sales roadmap, sales system, production process, new product development, customer support, etc., we will clarify the competitors mechanism and look for new ones. points to increase high sales.

If the results of a competitive business that you want to focus your analysis on are successful, you can continue to learn the best part about how you are increasing sales from results and factors. is disclosed by a competitor.

This is called benchmarking, incorporate it into your 3C model of marketing.

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Eg:

  • It is well known that in the 1980s, Xerox of the United States benchmarked LLBean warehousing and American Express billing operations to improve operational efficiency and reduce costs.
  • Xerox, which lost its ability to compete in the copier market due to the expiration of its patent and fell into serious business decline, not only achieved great results in benchmarks, but also contributed to a spillover of scores. standard due to result announcement…

3. 3C analysis and 3C model in company analysis (Company)

In his own analysis, Chiasenow will build a management strategy based on his own perspective by analyzing 3Cs and 3C models in marketing.

Company analysis is indispensable in every business and any marketing model
Company analysis is indispensable in every business and any marketing model

Understand changes in the market, customers, and how competitors react to those changes by comparing them to each other.

Focus on various points such as management resources, sales, market share, profitability, sales channels, technical capabilities, and organizational strength, and identify your companys strengths and weaknesses, and Key success factor (KSF).

3C analysis and 3c model in company analysis are often concretized by SWOT analysis.

SWOT analysis is very useful when preparing to enter the market
SWOT analysis is very useful when preparing to enter the market

The SWOT analysis analyzes the company’s internal and external environment from four perspectives:

  • Strength
  • Weakness
  • Opportunity
  • Threat

Cross-SWOT analysis is very useful to discover the Key success factor (KSF). We will take strengths and weaknesses on the vertical axis and opportunities and threats on the horizontal axis, and incorporate them into strategies based on the results of a SWOT analysis.

  • Strengths x Opportunity: How to Maximize Opportunities Using Strengths
  • Strengths x Threats: How to use strengths to deal with external threats
  • Weaknesses x Opportunity: How to overcome weaknesses and take advantage of opportunities
  • Weakness x Threat: Overcome Weakness

3C model analysis outlines how to deal with external threats. For both the SWOT analysis and the cross-SWOT analysis, make sure that there are no duplicates or omissions in the items to be exported.

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Examples of successful application of 3C analysis

1. Analysis of the 3C model in Starbucks Marketing

With more than 10,000 stores in the US and more than 6,000 stores worldwide, Starbucks leading position in the coffee sector shows no sign of wavering.

Starbucks researched 3C analysis and successfully applied it to its business model
Starbucks researched 3C analysis and successfully applied it to its business model

From analyzing 3Cs and applying 3C models in Marketing, Starbucks success comes from the following factors:

Customer:

More than just coffee, Starbucks is about experience. From the space to the layout or service style of the staff, Starbucks marketing strategy revolves around an unresolved consumer need.

They want a free and comfortable space to escape from office pressure, but current cafes are not convenient to sit back and work for a long time.

Therefore, it is not surprising that Starbucks quickly became the second home of a large number of office workers.

Competitor:

With the main product being high-quality coffee, the price is not low, it is clear that product quality or price is not enough to create a competitive advantage to help Starbucks go far.

Therefore, Starbucks focuses on making a difference through the experience, as well as building a consistent brand that leaves a deep impression in the hearts of consumers.

Company:

The synergy from many advantages has helped strengthen Starbucks solid position.

Besides outstanding strengths, Starbucks also possesses other advantages in terms of product quality, human resource policy and multinational operation experience.

Thus, through the analysis of the 3C model, it can be seen that Starbucks overall marketing strategy is implemented as follows:

  • Hit to office people, who want a comfortable space to work, meet friends and colleagues, enjoy high quality coffee.
  • Building service quality (including experience) and strong brand as competitive advantages, while continuing to nurture other existing advantages.

Determining the marketing direction, especially the competitive advantage that comes from satisfying a specific need of customers, the new business has a solid foundation, ensuring that marketing activities are carried out in a timely manner. consistently and efficiently.

Conclusion of 3C analysis and 3C model in Marketing

In this article, chiasenow introduced what 3C analysis is, the marketing purpose of 3C analysis and the actual analysis method.

3C analysis can analyze the current situation of the company and its surroundings, and will greatly contribute to future strategies.

You may find it difficult to actually move your feet, but try, try and correct, to increase profits through company practices that are right for the times.

Thank you for viewing the article at Chiasenow.

Dont forget to leave your comment to let Chiasenow know what you think! You can read other articles on the same topic here:

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