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Top 5 Google AdSense optimization tips
Do you use Google AdSense and optimize Google AdSense to monetize your website? Check out these top 5 optimization tips from Google now!
1. Maximize Google AdSense for Your Content
To maximize your earnings, place three AdSense and three link units on each of your pages. The more ads you show, the more opportunities you have for users to interact with them.
Also, because some ads are paid on a cost-per-impression (CPM) basis, youll usually get paid just to show the ads, regardless of whether the user clicks on them or not.
2. Place your Google AdSense ads above the fold
The ads that appear higher on the page perform best. Place your ads so users can see them without scrolling down the page.
The more a user has to scroll before finding your ad, the less likely they are to see and click on it.
3. Use the most optimal Google AdSense ad units
Advertisers favorite ad units are the Long Rectangle (728×90), the Medium Rectangle (300×250), and the Wide Vertical Rectangle (160×600).
By using these popular ad units, youll tap into a larger pool of competing ads.
More inventory leads to more competition in the ad auction and ultimately to higher RPMs for publishers.
4. Display Google AdSense ads with text and images
Check your ad units and make sure youve opted in to show text and image ads.
By diversifying your ads, you can increase the inventory available to your website.
With most text ads being paid on a cost-per-click (CPC) basis, and most image ads being paid on cost-per-impression (CPM) ads, you can let AdSense determine which ads to choose from. Maximize your income.
5. Add Content With Your Google AdSense Ads
Your AdSense ads should fit seamlessly within your website to improve the user experience.
Blend the colors of your ad to match the rest of your site, and remove the borders around the ad unit to help it add content and enhance your site.
Extra Tip: Opt in to Location Targeting
Set up Custom Channels in your AdSense account and opt in to Placement Targeting.
Placement targeting allows our advertisers to bid on a specific ad or a group of ad placements on your website.
Advertisers are generally willing to bid higher for targeted units.
See more:
The right place to place Google AdSense ads
1) Integrate Google Adsense tracking in Google Analytics
Its simple to integrate your Google Adsense reports into Google Analytics.
This shows your Adsense performance by page. This data is golden because it allows you to see how specific areas and pages of your site are performing in terms of CPM Adsense.
So you can directly see what works and what doesnt - and make optimizations based on that..
2) Drive Traffic to the Highest CPM Regions
Once you know the AdSense CPMs of specific regions of your site - then you can drive more traffic to those higher CPM regions.
Eg:
If you feature a website category on your homepage - you should consider highlighting the specific category that generates the highest CPM.
3) Be actively producing content
Google has published this heatmap to show where adsense ads perform best (the darker the area, the higher the click-through rate).
As you can see, the central midsection is the area that works best. The top of the site, above the navigation bar and to the right, doesnt work well.
So remember, as a publisher, you are providing free content. You need to make money so you can continue to produce high-quality content. Be confident and aggressive with Adsense.
Chiasenow would argue that instead of not actively producing relevant and engaging content - which you put ads in pop-ups - you are better off being more aggressive with adsense and type of ads. remove the pop-up.
Adsense does a great job of targeting, so these ads are relevant to your content, so when youre active you wont have as much of an impact on the user experience as if you were on other ads. programs of other ad networks.
4) Correct Google AdSense ad background color
You always want Adsense ads to run well with your website.
The first thing you have to do is make sure that the background color of Adsense matches the background color of the area it is in.
If your left menu is dark blue and you put 160 x 600 in the left menu - you should make the background of your Adsense ad dark blue so it matches your website.
When your Adsense background is not suitable for its area - ads are more prominent and more likely users will ignore your ad and focus on another area of your website.
5) Crosslinking Google AdSense ad unit
Adsense publisher is only allowed 3 Ad Units. They are also allowed 3 affiliates.
And while these affiliates require two clicks to earn
Adsense offers square link units and horizontal link units. Horizontal units work well because they can be implemented into your site in such a way that ads run well in your sites navigation.
If you use 728 x 15 - for example, Google Ads text is on the left side and these link units can fit your site and add value to users.
6) Keep the Google AdSense affiliate search results page white
When you create an affiliate ad - you want it to match the background area of the page the ad is on. However, for the search results page - of the Google AdSense ad affiliate - you will want it to be plain white.
Remember, this second page, is basically a sponsored ad search result - so youll want it clean and simple for users.
So if your affiliate unit has a black background - you dont want your results page to have a black background - so when creating the link unit - you should uncheck the box that says Use the same color on your advertising pages.
That way, your results page will be clean and similar to the look and feel of most web search results.
7) Incorporate your Google AdSense ads
When youre rolling out ads on a content site - youll want to wrap the ads around the content.
If you place the ad in a different area than the content, users can easily skip the ad and go straight to the content.
If ads are wrapped in content - users will continue to see ads as they read your content.
And relevant Google Ads - so the longer they watch your ad - the more likely they are to click it.
8) Don’t belt ads on small units
Remember, you can only have 3 ad units per page. Therefore, you should not place one of your 3 ad units in one of Google AdSenses smaller ad units.
These small units are not optimized for, and take up less space, and users are less likely to click on one of these smaller ad units.
So dont make one of your 3 ads into something that wont make an impact on your revenue.
9) Use Google Adsense for search
Google Adsense for search is a great solution. It gives you an easy way for you to implement a search box on your site, allowing users to search for pages within your site.
Also, you can implement Google Adsense ads above or to the right of search results so you can also monetize these searches.
This is an obvious way to increase the user experience on your website while generating additional income. Also, using Google Adsense for search does not count as one of your 3 Adsense or Affiliate units.
10) Consider Signing Up for Google Adsense For Search Ads Only
If you have a lot of search results on your site that are not Google search results, then Google Adsense for Search Ads is a great solution.
So, if you have your own search technology or site structure that displays results directly on your site, you can implement Google Adsense for Search Ads right on the results. your internal search results.
This is a custom solution that needs approval, so if you feel youre a good fit, you can apply. Google has published a lot of useful information regarding these Custom Search Ads.
Chiasenow wont delve into any ad placement theory, because there are a lot of people who use individual methods that work for them.
At the end of each day, all you have to do is test your ads and track how they perform for you on your website.
In summary, Chiasenow wants to let you know that Chiasenow is introducing you to Google AdSense that will help MANY newcomers and make money at the cost of just the time spent producing content for users.
Thank you for viewing the article at Chiasenow. Dont forget to leave your comment to let Chiasenow know what you think!
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