What is Sitelinks definition? 8 ways to create the best Sitelinks for SEO

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One of the frequently asked questions by web developers is: How to show sitelinks in Google search results?

Sometimes when you search for a company name in Google or other search engines, you may notice that the search results list at the top of the page is unusual because it contains links to important pages within that site. .

Sitelinks in Google help your brand stand out and get more visitors. In this article, Chiasenow will share how to get sitelinks in Google search for your website.

What is the definition of Google sitelinks?

Google sitelinks are hyperlinks to subpages of a website that appear in certain Google listings to help users navigate the site.

What is the definition of Google sitelinks
What is the definition of Google sitelinks

Site owners cannot add any sitelinks to the search results, Google adds them itself through its own secret automated algorithms.

If you have a Google Adwords program or campaign, you can create sitelinks at the campaign level and the ad group level. However, site owners can block individual sitelinks, which can be useful if you think they shouldnt appear in search results.

In Google, there are a minimum of one and a maximum of ten sitelinks per site.

According to John I Jerkovic:

Every website should strive for sitelinks, as they connote authority and presence on the web. Sitelinks also take up extra real estate (space) on the search results screen. search, push your competitors further down the results page

Sitelinks are also said to appear on some search results where Google considers one to be much more relevant than others (like navigation or brand-related searches) .

SEO (search engine optimization) experts consider sitelinks to be an important metric for assessing how trustworthy a website is, and therefore they have tried to find what causes them. appear.

These efforts include reviewing information coming from Google. According to this information, sitelinks are derived from user behavior, namely the number of times a page has been visited, the amount of time spent on the page, and the main keyword in the content of the page.

As an alternative, it is proposed that website providers can provide the search engine system with a list of featured web pages within their own site.

According to Google Senior Product Manager Jerry Dischler, sitelinks with less than 15 characters perform best.

There is also a paid sitelinks feature with Google-sponsored links, which allows site owners to submit up to 10 links and Google to select the 4 most relevant to the search.

Quote from wikipedia

The purpose of sitelinks is very important for SEO

The purpose of links that appear under some Google search results is to help users navigate your site.

Googles system analyzes the link structure on your site to find shortcuts that save users time and quickly find the information they need.

Sitelinks appear only when Google thinks the sitelinks are useful to users.

If the structure of your site doesnt allow the Google algorithm to find the right sitelink, or Google thinks the sitelink to your site doesnt match the users search term , the sitelink will not appear.

See more google articles about sitelinks

Google sitelinks are what businesses and SEOs want because it helps your brand stand out. Here are 5 reasons why Google sitelinks are so important.

1. Google sitelinks improve Click-Through-Rate (CTR)

Research shows that the top 3 positions in Google receive the most clicks. When a sitelink is shown for a particular brand, it takes up as much space as a regular list of 3 search results.

This greatly increases your click-through rate.

2. Google sitelinks help build trust and credibility

As mentioned earlier, Google sitelinks are not displayed for all sites. When Google shows sitelinks for a brand, it means that a site is very popular, well optimized, or that Google believes that site is useful to visitors.

Google sitelinks take up a lot of screen space. This makes users believe that Google gives you more relevant results than other sites.

On mobile phones, sitelinks also take up as much space on the first page of search results as the desktop interface.

3. Google sitelinks increase product awareness

For a company like OptinMonster, sitelinks are a great example as it allows new users to quickly understand their products, features, pricing, and even blog pages.

A new user may not know the OptinMonster blog page, but thanks to Google sitelinks the structure of the websites content is displayed to the visitor.

For e-commerce sites, Google sitelinks can even show more detailed results to help users quickly discover and purchase products available on the store.


When we search for Apple, Google sitelinks not only show top Apple products but also list the nearest Apple stores.

This allows us to easily discover Apples flagship products, and even find the nearest store with a single click.

Therefore Sitelinks are really useful and save time for users which leads to more chances of users deciding to buy.

See more:

4. Google sitelinks list the main links

Google sitelinks can also act as a Start Here for a website with lots of useful content. This makes it easier for users to discover the main content pages of your website.


If a new user searches from, they will see articles or categories on this website.

5. Google sitelinks search allows users to search for content on the site

For some sites, Google sitelinks may be accompanied by a separate search field. This search box allows users to search for content within their website.

This is an extremely powerful feature, so Google only added it to sites with a lot of content because they believed that displaying a search box would be helpful to users.

So you know the importance of Google sitelinks, Next lets find out how you can add sitelinks to your website.

Google Sitelinks Sitelinks Best Practices

As Google describes: now, sitelinks appear automatically. Google is constantly working to improve the algorithm related to sitelinks. It is also possible that Google will later use the information provided by the website owner. However, to improve the quality of your sitelinks, you should follow best practices.

  • Make sure that the text you use as page titles and headings is informative, relevant, and concise.
  • Create a logical site structure for users to navigate and ensure your important pages are linked to by many other related pages.
  • Make sure that the anchor text of the internal links is concise and relevant to the page the text is pointing to.
  • Avoid repeating your content.

If you need to remove a sitelink, consider removing it from your site or using noindex.

8 Ways to create Google sitelinks – website links in search results

1. Your Website Name Must Be Unique

Google sitelinks are mostly shown on brand-specific search queries, and theyre only added to sites with #1 positions on search results.

If you have a generic brand name like Global HR Expert Consulting, the competition will be higher as it has to fight for the top spot. Even if you get #1, Google still has some time to learn before deciding whether the user is actually looking for the company or the general topic.

Heres why generic brands dont have sitelinks:

Unless your brand has a familiar name like Apple, in which case Google knows search intent is for people interested in the tech company Apple, not apple.

Since most companies wont have the marketing budget like Apple to become a global brand, its better to choose a unique name for your company.

If you have already established a brand, Chiasenow does not recommend changing it just to get sitelinks because this is a very complex business, and has its own risks.

2. Rank #1 for your brand name

As we mentioned earlier, Google sitelinks are only assigned to the first search result, so you need to get your website to rank #1 for your brand term.

This can take a while for a new company.


  • WP Mail SMTP company, not ranked #1 for brand keywords, so they dont have Google sitelinks.
  • Meanwhile, the RafflePress site is at the top of the table, hence the sitelinks by Google.

To improve website rankings, you need to do good on-page SEO and increase SEO-standard writing for your blog or service.

You also need to do keyword research and regular & quality blog posts optimized for SEO. Then you need to do backlinks work to increase website ranking.

3. Use Structured Data for SEO

Search engines use bots to crawl and index your website automatically. The search bot will analyze the structured data on the website to better understand what the pages are about.

Structured data can help increase your chances of showing Google sitelinks, featured snippets, and even appearing in answers.

You can add this configuration if your site is WordPress using an SEO plugin like Yoast SEO, All in One SEO, or a similar plugin that allows you to add meta data and other schema structures.

As with other features, adding Schema or structured data does not guarantee that Google will add sitelinks, but it will certainly increase your chances.

4. Well-structured web design

This is your job, if you are the owner of a website to make sure that Google and other search engines can easily analyze the structure & content on your website.

You can do this by organizing your key pages in a multi-tiered structure into a wordpress menu.

You can add a breadcrumb navigation menu on your WordPress site to make it more coherent & also easy for users and search engines to analyze the content on the site.

Make sure you add important pages like About, Price, Contact, Blog, Category,… and have links from various places on the page.

See more:

5. Create a sitemap (Sitemap) and register with Google Search Console

Google and other search engines will feed content against your sites XML sitemap to index all the pages from your site.

You need to create an XML sitemap, and then submit it to the Google search console.

This will make it easier for Google to discover all the pages on your website, and it can also help increase your chances of getting sitelinks from Google.

6. Get in the habit of adding internal links

Internal linking is one of the most important parts of on-page SEO. If you want sitelinks you need to make sure you are regularly creating internal links to your top pages.

Since Google uses backlinks as a way of ranking, internal linking helps Google see which pages are most important.

See more:

7. Write relevant page titles

The page title is perhaps the most important SEO factor. You need to make sure that the page title is relevant to the keyword you are SEO for.

Google uses page titles to generate sitelinks, so you need to make sure that your page title is relevant to the content.

You can rewrite the page title in the WordPress SEO plugin settings when posting content.

8. Raise your brand awareness

As mentioned earlier, Google sitelinks usually show up for websites with their own branded names.

You dont have to be a big brand like Apple, but you do need to tell google about your brand fully with detailed information on your website so they have to notice you.

Here are a few ways you can increase your brand awareness:

  • Create a social media profile for your brand
  • Get positive reviews of your brand on Facebook, Instagram, Yelp, Google, by interacting with users and increasing likes on Instagram.
  • Join the interactive community with posts and replies to comments.

Brand awareness helps increase the number of brand searches that is an metric used by Google to determine if sitelinks will be added to that branded keyword.

See more:

Classification of the main types of sitelinks

How many sitelinks are there in all?

What types of sitelinks are there?

Over the years, sitelinks have evolved and shown up in a variety of ways. Specifically, Google changes factors such as the number of sitelinks displayed and the appearance of sitelinks in search results.

Here are some popular types of sitelinks today:

1. Paid sitelinks – paid sitelinks

Paid sitelinks (paid sitelinks) appear as advertisements. The biggest difference between paid sitelinks and other types is that you can manage the text and URLs that appear on the ad, while other types of sitelinks are automatically generated and depend on algorithms to decide content and links.

2. Organic sitelinks – natural sitelinks

Organic sitelinks (natural sitelinks) show for most terms containing the brand name and can include 6 sitelinks that lead to pages on the website. Organic sitelinks only appear on the top search results.

3. Organic One-line sitelinks – one-line natural sitelinks

Organic one-line sitelinks can appear for many different types of queries and typically consist of four sitelinks. These sitelinks lead to other pages on the website or directly to the content located on the page using fragment (#) link.

4. Organic sitelinks search box – natural sitelinks in search form

Organic sitelinks search box (natural sitelinks in the form of a search box) allows users to search and go directly to the search results of a website or app, appearing only for search terms containing brand names and automatically added by Google.

By adding structured data to your homepage, your sitelinks search box will help users better understand your website, but this is optional and does not mean that sitelinks search box 100% will appear in search results.

Conclusion about Google Sitelinks Sitelinks

In general, sitelinks will provide a more prominent presence on the SERP and provide value to users. Although you cant directly create sitelinks, you can use the information above to influence how sitelinks are displayed and get new sitelinks.

The following is a summary of actions that can help influence Googles decision whether to show sitelinks or not, specifically:

  • Create a website with a clear hierarchy, making it easier for crawlers to crawl the site.
  • Provide a sitemap for users with links to important parts of the site.
  • Create really useful and quality content, with rich information
  • Use text instead of images to represent links
  • Make sure the title tag and the alt text are descriptive and accurate, with no duplicates.
  • Check for broken links on the page
  • Use relevant and informative anchor text and alt text for internal links on the page
  • Include the most important pages on the site in the main menu
  • Use Breadcrumbs and mark them up with

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