What is Contextual Link? Classification and optimization criteria for SEO

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Every website needs to rank high on search engines to get traffic (for which you dont need to pay). While on-page and content SEO is important, links still play an important role in SEO. There are many ways to build links, Contextual Link is one of them.

Contextual Links are links placed in web page content, and that content is at the core of determining the uniqueness of that link. Therefore, giving links from that section passes the Page Authority value to those pages that are linked to.

Contextual Links can be made for internal as well as external sources ie linking to internal web pages or linking to other websites.

 What is Contextual Link ?

Contextual Links are clickable text links (usually keywords) found in the written content of your website.

If used effectively, Contextual Linking can prove to be a very powerful SEO linking strategy for your website.

Not only that, Contextual Link helps you gain high credibility and popularity with users as well as search engines.


Lets say you have an article about social media marketing trends.

You find another article that covers trends in digital marketing and it has a paragraph or section that talks about social media marketing trends. That section on that article will be a perfect Contextual Link to your article.

Contextual Links are a great method for building backlinks from high-quality websites while also giving your business visibility.

They increase brand awareness and credibility among potential customers who dont know about your brand or services.

If done right, visitors to those sites will remember you when they make purchasing decisions in the future.

In most cases, Contextual Links are editorial links, i.e. those that are embedded as external links within the content of another website.

These are great because youre targeting relevant people and passing links to your site.

Classification of Contextual Links

Based on the definition Contextual Link can be divided into 2 types:

  1. Contextual Internal Link
  2. Contextual External Link

1. Contextual Internal Link

You cant present too much information on one web page but should divide the large information into multiple pages and these pages can be linked internally through key keywords to optimize Contextual Link .

Contextual Link results in a lower bounce rate. Easy for users to navigate the site through links in the content when they are reading it. Users can click on links in other navigators like those in Menu , Footer or Sidebar.

Featured reader experience highly rated by Google. This leads to higher rankings in the SERPs.

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2. Contextual External Link

Contextual External links can be divided into 2 types based on how External Link is linked

  1. Contextual Inbound Link
  2. Contextual Outbound Link

Contextual Inbound Link

This is the backlink but in the article itself and carries great introductory value.

This contextual backlink is completely relevant to the content and issue being mentioned in the article.

Contextual Inbound links help direct users to relevant and believable information because it is introduced directly in the sentence.

Contextual Outbound Link

Different from Contextual Inbound Link. This is linking to trusted and recognized external sites like Wikipedia that will increase the credibility of your content with search engines.


My Web work is not as hard as this article once mentioned. If in this article phrase you add a specific link to a related article, you can get yourself a backlink, right?

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What does Contextual Link do?

Because creating Contextual links is not difficult but also not easy. It is related to skills, and habits when doing SEO too, so creating quality Contextual links is also quite important and not everyone can do this well.

So what does Contextual Link do?

Benefits of Contextual Linking Contextual Links for SEO
Benefits of Contextual Links for SEO

For Internal Contextual Links in the Internal Link plan

  • Retain users for a long time, reduce bounce rate, increase time on site and make the site easier to navigate
  • Increase the user experience in the website when Contextual Link solves the right need.
  • Contextual Link applied to Topic Cluster helps increase website credibility in a topic. Moreover, contextual link is very suitable for semantic Search algorithm.
  • Help improve the quality of content in your own website?
  • Improve the overall effectiveness of the Internal Link plan.
  • Improve your websites offpage index and have a better chance of ranking for SEO.

For External Contextual Links in the Contextual External Link plan

  • Increase your websites credibility and brand awareness. Typically natural backlinks and PR.
  • Generate high quality backlinks
  • Create credibility for a content (because it is introduced by many people through Contextual Link) so it is easy to get to the top of SERPs
  • Speed ​​up keywords to the top
  • Create hot content for seo
  • Not only SEO,  Contextual Link helps you improve the effectiveness of marketing and communication.
  • Attract traffic, direct users to the website. Specifically, Referal traffic.

4 quality criteria of Contextual Link

  • Is the website linked to good quality?
  • Is the information relevant?
  • Is this article related topic?
  • Is the anchor text relevant?

1. Is the website linked to quality?

Build relationships with relevant sites and get them to link back to you.

These sites are not necessarily in the same niche (as some claim); this could be from a related industry where they are talking about a topic related to your services.

Avoid completely unrelated categories when there is no industry or topic relevance.

2. Is the information relevant?

The first key to building Contextual Links is creating high-quality linkable content.

When someone decides to give you a backlink, they are effectively introducing you to their audience, so its important to write something they want to share with their audience. .

Free tools, white papers, original research, basic guides, and thought leadership articles are good examples of linkable content.

3 Does this article have related topics?

Sites should link back to your site, where you provide additional information on a related topic on your blog post.

Stay away from sites that offer paid links to anyone, regardless of the relevance and quality of the site. Chances are, these may do you more harm than good.

4. Is the anchor text relevant?

Anchor text should consist mainly of keywords. This helps search engines understand the relevancy of the linked page, and then the page can be ranked the next time a relevant query is made.


Contextual Link is one of the top priority links in SEO strategy. A Contextual Link is effective when it is used to point to a page about that keyword phrase.

Over the years. Google really values ​​Contextual Links. Algorithms are designed to beat contextually inappropriate link building sites.

Sites with a lot of low-quality, spammy, contextually inappropriate links are dropped even more aggressively than are de-indexed.

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